Friday, August 12, 2005

Local Internet Advertising

I've made mention of local internet advertising before but as this is the last great untapped market for advertising I thought local internet advertising would be worth another mention.

Local blogs offer something to local advertisers that the Internet has never before offered. Oh sure, anyone can bid on key words for Google or Yahoo, and be promised local ads shown to local readers but how do you know? I mean, why should a lawn maintaince business with one office in Greensboro, North Carolina advertise to Yahoo users in China or India? Have mower, will travel? Not that far!

What if local businesses could buy local internet advertising that focuses on people who are local to the business? And what if local bloggers could sell local internet advertising to businesses located where the bloggers live? I think you get the picture, now go find out how to bring local internet advertising to where you live.

Monday, August 08, 2005

Share What You Know

Here’s an idea for you: Why not share what you know with those who come looking for it? Nothing establishes one as an expert faster than the ability to share your knowledge with others. Sure, there will be those who take what you know and use it to compete with you but the world will quickly figure out who’s a leader and who is simply mimicking the success of others. Besides, you’ll always be one step ahead of them if they’re spending their time trying to learn and duplicate what you already know.

Yes, it’s counter-intuitive, but it works-- especially in the Blogosphere.

At the risk of being accused of shameless self-promotion (a badge I wear with honor) I’ve started a new blog titled Billy’s Got A Brand New Blog, where I share my hard fought knowledge of advertising on the web from a publisher/blogger point of view. It’s there I’ll teach you about increasing your traffic and avoiding at least some of the pitfalls of online advertising.

Am I some kind of blogging guru or advertising expert? No, but I do have a lot of hard learned lessons that you need not repeat and welcome your questions both here and at my own blogs.