Local blogs offer something to local advertisers that the Internet has never before offered. Oh sure, anyone can bid on key words for Google or Yahoo, and be promised local ads shown to local readers but how do you know? I mean, why should a lawn maintaince business with one office in Greensboro, North Carolina advertise to Yahoo users in China or India? Have mower, will travel? Not that far!
What if local businesses could buy local internet advertising that focuses on people who are local to the business? And what if local bloggers could sell local internet advertising to businesses located where the bloggers live? I think you get the picture, now go find out how to bring local internet advertising to where you live.